The Experience Era - by Feedier

Your world is changing

Experience is no longer limited to B2C and CX professionals. Today, hundreds of people interact with every aspect of your brand in numerous ways. All these interactions define experiences that impact what your customers see, feel, and hear while engaged with your company. Your customers share their thoughts and build up big expectations - it's time to act at the speed of these expectations with great experiences.

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What are Experiences

Experiences are a series of continuous and daily interactions throughout the entire journey that impact feelings and emotions.
A remarkable experience will help you make better decisions that increase customer loyalty, boost sales, and grow your market share by giving you:

Visibility

Real-time visibility of your customers’ ever-changing expectations to create an offer that is perfectly adapted to their needs

Knowledge

The knowledge you need to understand your market and your competitors better than ever before

Action

A combination of experience and operational data that let you predict individual customer behaviour, and take the right action at the right time

49%

Of B2B companies fail to deliver the experiences their customers crave

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73%

Of B2B buyers say they want a personalized, B2C-like customer experience

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80%

Of B2B buying decisions are only based on a buyer’s customer experience

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Why now?

In the post-COVID world, a great experience with digital offerings is not only expected but crucial. Companies need to be more proactive than ever to be able to anticipate customers’ expectations and needs. Now is the time for executives to invest in the data, technology, and systems required to deliver remarkable experiences.

Businesses that are able to understand customers better, and offer them simple, seamless solutions —not complex, fragmented ones; are likely to be the next customer-experience leaders.

What is an experience management platform?

Engage

People proactively at every key moment of the journey

Capture

The experience In an interactive way for accurate and quality data

Group

Your data and correlate information to get visual and meaningful intelligence

Action

Your insights to put the right data in front of the right person at the right time